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Madhav Sheth: Realme will launch a sub-INR15,000 5G smartphone, enter new consumer categories in H2 2022

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Realme launched the Pad X in India a few days ago with a bunch of other AIoT products, including the Watch 3 and its first PC monitor, dubbed Realme Flat Monitor Full HD. On the sidelines of the launch, we spoke with Mr. Madhav Sheth – CEO of Realme India, VP of Realme, and President of Realme International Business Group – to learn more about Realme’s product roadmap for H2 2022.

Sheth told us that in the coming months, Realme will launch at least four new products in India, including a 5G smartphone in the INR10,000 ($126/€123) to INR15,000 ($190/€185) category, which, the Indian CEO said, will be “a much-needed addition especially ahead of India’s 5G rollout expected to happen in the second half of 2022.”

Madhav Sheth - CEO of Realme India, VP of Realme, and President of Realme International Business Group
Madhav Sheth – CEO of Realme India, VP of Realme, and President of Realme International Business Group

Sheth also revealed that Realme will enter 2-3 new categories in the consumer durable segment, and the company will share more information about it soon.

Additionally, Sheth said that we should be able to see a better output of smartphones in the second half of 2022 since the chipset shortage has started easing off.

We hope that means the Realme 10 series will arrive in H2 2022 since the Realme 9 lineup, which was supposed to debut in 2021, was launched this year due to chipset shortage.

If Realme is planning to launch the Realme 10 this year, we could see them announce it during or ahead of the Diwali festival – coming in October – to benefit from the festive season sales.



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