Top creators like MrBeast can rake in over $50 million annually, combining ad revenue, merchandise sales, sponsorships, and even ventures like his burger chain, Beast Burger. Alongside him, PewDiePie and Dude Perfect have built massive empires, showcasing the value of diversifying income streams far beyond YouTube ads.
Another major player is Jake Paul, who initially rose to fame through vlogs and pranks. He has since made a successful transition into professional boxing and other business ventures, earning around $45 million annually. His controversial persona keeps him in the spotlight, further fueling his financial success.
In the gaming world, Markiplier (Mark Fischbach) commands attention with his Let’s Play videos, bringing in about $40 million each year. Markiplier has smartly diversified into merchandise and is also known for his philanthropic endeavors, showing that success on YouTube can be both profitable and purpose-driven.
In the beauty industry, Jeffree Star stands out with an estimated annual income of $200 million, primarily from his cosmetics line. While his YouTube channel featuring makeup tutorials and beauty content remains popular, it’s his entrepreneurial ventures that have significantly elevated his earnings.
Finally, Ryan Kaji, the young star of Ryan’s World, proves that age is no barrier to success. With an estimated annual income of $100 million, Ryan has expanded beyond YouTube toy reviews into merchandise and partnerships with major retailers, making him one of the highest-earning creators on the platform.