Xfinity is giving its customers access to better picture quality, just in time for the Paris Olympics. To start with, its customers will have the ability to enable Dolby Vision HDR and Dolby Atmos via the Xfinity Stream app on compatible streaming devices and TVs for the first time, if they watch USA Network’s Paris Olympics coverage. That will give them access to a viewing experience with more detailed pictures and immersive sounds even if they’re not streaming through an Xfinity box.
The telecommunications division of Comcast is also debuting an enhanced 4K viewing experience for all customers of its X1 platform as a whole. It explains enhanced 4K as 4K video delivered over Comcast’s network at the highest bitrate, with Dolby Vision for more realistic pictures and Dolby Atmos for immersive audio. The capability will also premiere for the Paris Olympics and will be available on USA Network’s 24/7 coverage. Xfinity also promises ultra-low latency, which means viewers will only be seconds behind what’s happening in Paris in real time.
“By premiering enhanced 4K during Paris 2024, fans of the Olympics will be among the first to experience this new innovation and enjoy all the live action in stunning picture and audio quality, with significantly less delay compared to anything else in the market,” Vito Forlenza, Comcast’s Vice President for Sports and Entertainment, said. Xfinity put its enhanced 4K feature to the test during the 2024 Super Bowl, though, to make sure it works as promised. It says that going forward, enhanced 4K will be its new quality standard for live sports on X1.
The streaming platform will make it easy for customers to access Olympics content, as well. Users will be able to create a custom destination for their favorite sports and access a comprehensive schedule of events, which they can then filter by any of the sports they’re interested in. They can quickly access these feature and all the channels and services offering Olympics content by saying “Olympics” into the Xfinity voice remote.