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Allie Brown, 10, and her sister Ava, 9, have fun in their floating tubes at Riviera Beach in Lake Geneva on June 27, 2022. The Brown family of six was up in Lake Geneva because “it is close to home, fits our schedule, and is affordable” said Mike Brown. (Stacey Wescott / Chicago Tribune)
From small business owners like Condos to the operators of resorts and water parks with multi-million dollar budgets, pent-up demand from Chicago-area travelers who paused their vacation plans during the first two summers of the COVID-19 pandemic is expected to lead to a stellar summer of 2022 for the Wisconsin tourism industry.
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