The Hello image campaign was the most-used and the best-known local station image campaign ever created.
Hello began its run with a love song to the community sung by Frank Gari and quickly transformed into a ballad version sung by Florence Warner.
The Hello image campaign took on a new sound when it was tweaked to “Say Hello.” Still popular, this version was used in multiple places all across the country.
In an interview, Frank Gari said that there were 110 versions of the song.
Here’s “Hello Illinois” as sung for WEEK-TV 25 in Peoria from the early 1980s. Featured among the personalities enjoying a beautiful autumn day in Peoria are longtime anchorman, Tom McIntyre, his partners Christine Zak and John Wingate, with (then) sportscaster Mike Dimmick, and the late weatherman Bill Houlihan.
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